Roman Koch

Hi, I'm Roman the person behind SmokeFree.live. I left my 9-to-5 because big companies move like molasses and I wanted to actually build something meaningful without asking for permission 12 times.

Also: I used to smoke. A lot. I tried quitting overnight (like a hero)... and failed. Repeatedly. So I did something weird: I started writing down every cigarette I smoked in a notebook. Every. Single. One. No dopamine hits, no charts, just scribbles and guilt.

Over time, I smoked less. Slipped a few times. Then one day, I just didn't need it anymore. That was over 20 years ago. Still haven't lit one since. No app helped me because there wasn't one. So I made one.

Not to magically "fix" anyone. But to give you a quiet, steady nudge. Because real change doesn't come in 7 days or through push notifications. It comes from showing up for yourself, even when it's boring.